How to handle PPC landing pages for SEO  Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my experience working with agencies and in-house, collaborating with PPC specialists can bring tremendous value to an SEO strategy and vice versa.  Looking to hire the best SEO Marketing? We looked at more than 200 factors to help you  grow online and reach your search marketing goals Subscribe Form After all, it is not uncommon for an online business to leverage PPC and SEO strategies to grow. Both channels are essential for any online marketing strategy. While the tactics for PPC are different than SEO techniques, there are a few cases where both channels should collaborate to improve overall business performance. A look at PPC landing pages One of the touchpoints between PPC and SEO is landing pages create